Maat or Maʽat (Egyptian mꜣꜥt /ˈmuʀʕat/) refers to the ancient Egyptian concepts of truth, balance, order, harmony, law, morality, and justice.
The main inspirations for the MA’AT collection are philosophical concepts expressed in the Hermetica and the Kybalion; two texts that are based on the teachings of Hermes Trismegistus. To the greeks, He was known as Hermes, but to the Egyptians, Thoth.
As such, the aesthetics of the collection centres around the theme of Egyptian mysticism and the concepts of duality and balance as expressed in hermetic philosophy.
The Former concept is illustrated with a placed emphasis on the two celestial bodies, the Sun; characterised as the Egyptian god Ra; and the Moon; characterised as the Egyptian god of the underworld, Osiris. The sun signifies the external divinity and the moon, the reflection of the divine that exists in the internal realm of all beings. The concept of balance is illustrated in the main calligraphy centrepiece that signifies Ma’at, the ancient Egyptian concept of balance, truth, order, justice and harmony; also personified as a goddess that brought order from chaos at the moment of creation. Ma’at is also Thoth’s consort in the Egyptian pantheon of deities.